Sky News returns to Studio A with a new look

Sky News launched a new schedule earlier this week, and today, Wednesday 4th Febraury, one day before their 20th birthday, they launched their new look with instead of one big set with 8 presentation points, they're using 4 smaller sets.

The first set we saw at 6am was the new look to Sky News Sunrise.



The desk had been described as a chat show desk and it has to be said, the look is somewhat reminiscent of a chat show set, like the interview sets for Jay Leno's Tonight Show, or the Late Show with David Letterman.

But it does give Sunrise a very distinctive look, which is more relaxed than Sunrise had previously been. This set is also used for Jeff Randall Live.

The second set we saw at 10am was a desk based set for Sky News Today.



This seems to be the basic set, which may well get used on other programmes.

The third and final set we saw was at 2pm for Afternoon Live.



This set has also been used for the infamous News Sport & Weather, for 15 minutes, every 15 minutes.

Live at Five used the second set, but with the anchor desk rotated to a different position.



This is also done for Sky News at Ten. This gives Live at Five and Sky News at Ten an almost flagship style look compared to the other bulletins and programmes.

I like the new sets, they have managed to make the one studio look much better than it did even when the new studio was launched in 2005. Now, if they can just take out the slight conservativeness that has infected their agenda in the past few years, they'll be heading back to the top of the news channel wars. But until they lose that very slight bias they have, they will lose out to BBC News 24.