Dan O'Day tells the truth about Radio.

I read a lot of material on the web, and sometimes, it gets me so riled up that I need to comment, and I often do that here on Viewpoint.

But just sometimes, I read something that I think is so well written, or so accurate, that I should probably point some of you in their direction.

In this case, I am directing you to the blog of radio talent coach and advertising expert, Dan O'Day, and a post of his about 25 traits of a good radio programme director.

I think every body who does a radio show should read this, and incorporate the attitudes in his post into their own work.