ITV finally gets something right.

Today, I noticed that finally, ITV1+1 shows the correct region. Until recently, in the South West of England, you couldn't guarantee that every programme that aired on ITV1, would air 1 hour later on ITV1+1. That was because whilst our ITV1 region is Westcountry West, our ITV1+1 region was Wales, and there were several notable differences. Regional news was different and there were minor variations in the schedule.

Now, we have the right region on ITV1+1, Westcountry West, on both Freeview and Sky. Knowing ITV's past history as well as I do, and having only heard about changes happening on the Sky platform, I was half expecting to find ITV1+1 had been changed to Westcountry East on Sky, and to still be Wales on Freeview. Thankfully, ITV managed to surpass my low expectations, so congratulations ITV for managing to do that.

Unfortunately, I have even less expectation of ITV doing anything that would make me think they would be getting anywhere close to providing a proper regional broadcasting service.

Election Night on Television & Radio

The old saying goes "the revolution will be televised", and that most certainly is the case here. The UK General Election will definitely be televised like never before.

We'll deal with the usual suspects later, but first a quick look at what other channels are doing.

In Ireland, RTE1 will have coverage of the election, starting at 11.45 pm. Coverage continues until 4am, and then coverage picks up again at 8am for a short 75 minute update.

Overseas, BBC World will have live coverage from 2100 GMT, that's 2200 UK, and 2300 CET. Coverage continues until 6am.

s4C will also have live coverage, produced by BBC Wales, in the Welsh language, starting at 10pm UK and continuing until 6am.

Now onto the main suspects. BBC1 England, BBC2 Wales, BBC2 Scotland, BBC2 Northern Ireland, and the BBC News Channel are simulcating the main election programme from London, presented by David Dimbleby from 9.55pm. There is continuous coverage until 2pm on Friday, when BBC1 and the BBC News Channel have a delayed BBC News at One. The entire election schedule from 9.55pm Thursday to 2pm Friday is being simulcast in HD live on BBC HD.

For the first time, BBC1 Northern Ireland has its own Election Night programme, also starting at 9.55pm, going on until 6am. The reason for this is simple. In previous elections, Northern Ireland constituencies didn't start their counts until the next morning. This often meant that results didn't come in until about 4pm the next day. This time, counts will begin as soon as the polls close.

BBC1 Wales will have their own election night programme, hosted by Huw Edwards, again starting at 9.55pm and finishing at 6am. BBC1 Scotland's Election night programme also airs from 9.55pm to 6am, and is being simulcast nationwide on BBC Parliament. All the BBC1 regions will be back together at 6am for continuing coverage. The BBC2 nations return to normal BBC2 programmes at 6am as well.

ITV1 is providing a serious amount of election coverage as well. Their Election Night programme from ITN also begins at 9.55pm and will continue until 6am. GMTV takes over coverage, until 9.25am when ITN returns with another hour of election coverage until normal service resumes with This Morning at 10.30am.

Sky News has election coverage all through Thursday, with their results programme kicking off at 9pm, and continuing all the way until 5pm Friday.

At the moment, we do not yet know what the other major international news channels are doing for this. Al Jazeera, CNNI, EuroNews and many others haven't released any information yet. It would be strange for CNNI not to be covering it in depth as they have covered all the debates so far. They have also done Election Night programmes in previous election years live from London. As soon as I know more, I'll update you.

On radio, Radio 4 and Radio 5 Live have separate Election Night programmes of their own, both beginning at 10pm. Radio 4's coverage until the end of Today at 9am, whilst Radio 5 Live continues their coverage until 7pm Friday night. BBC Local Radio stations will have their own election specials airing overnight on Thursday. Most will begin at 10pm and finish around 5am or 6am. Some like BBC Radio Solent are finishing at 3am.

As for commercial radio, well, Absolute Radio will have an Election Party from 11pm to 6am. Some local stations may well provide coverage. Certainly in my local area, I remember Pirate FM providing coverage overnight, mixed with music.

BBC World Service is also providing continuous news coverage during the results process. The coverage begins at 9pm UK with Newshour, continues at 10pm with an Election Special, then various news programmes continue the coverage from 5am to 3pm. Listeners in the UK will be able to hear the coverage on DAB digital radio.

ITV drops the ball, again!

ITV1 was showing the Everton vs Liverpool FA Cup 4th round replay tonight, and it was 0-0 with just a few minutes left of extra time. Suddenly, ITV's playout system decides to start running commercials, early. And so we never saw the winning goal happen live. By the time the people at The London Studios realised something had happened and managed to override the system to get us back to the game, Everton were celebrating the goal, which we did not see happen. We got to see all the usual replays, but once again, ITV almost literally dropped the ball in their sports coverage yet again.

And as I say that it looks like their playout system has chosen now to throw a complete wobbly. Makes me think of the old Windows 95 dialog box of doom which used to read "This program has performed an illegal operation and will be shut down!".

UEFA Champions League coverage on radio. Why the same match?

Radio is my usual home for news, sport and music, although I watch TV news and ues the web too. Tonight, 3 British teams were involved in UEFA Champions League action. Television had them all covered. Manchester United vs Roma was on ITV1, Steaua Bucharest vs Arsenal was on ITV4, whilst Rangers vs Lyon was on Sky Sports 2.

Radio did not serve the listeneing public nearly as well. BBC Radio 5 Live had the Manchester United vs Roma match, as did TalkSport. Five Live Sports Extra was supposed to be on the air covering a Coca Cola Championship match, but was off air when I checked. TalkSport could have covered the Arsenal match, rather than Manchester United, and instead of a Championship match, perhaps 5 Live Sports Extra should have aired coverage of Rangers vs Lyon.

In this case, the poor radio listener had no choice about which match to listen to. Only 1 was available. Come on BBC and TalkSport. You CAN do better than this.

I'll be noting what you guys will be covering tomorrow. 3 more British teams will be in action tomorrow night. Celtic will be hosting AC Milan. Liverpool will be hosting Marseille whilst Chelsea are away at Valencia. After tonight's shameful performance, I don't hold much hope for tomorrow night. Which one of those three will get covered by both Five Live and Talksport?

Brand X

ITV has become ITV1, SkySports.comTV has reverted to being known as Sky Sports News - two recent examples of just how important the correct brand is to television stations and networks. But branding isn't just the station name, it's also everything that identifies the station as being what it is. So, just why is the brand so important?

One reason is to help viewers build a familiarity with the station. Westward's brand was a very strong one in the South West of England, and indeed still is, despite the fact that it disappeared from our TV screens at the end of 1981. Why is it so strong?

One reason is that although Westward changed their idents a few times, they never changed their symbol - it was always the Golden Hind - and the continual use of this symbol for 20 years meant that people built a familiarity with it. Every time that ship appeared on the screen, you knew you were watching Westward.

Another thing that helped build familiarity was the regular team of station hosts, otherwise known as Continuity Announcers. When Roger Shaw told you that now on Westward was The Avengers, again, you knew you were watching Westward, because his face and voice became associated with Westward, and many years later, TSW as well. Familiar faces, familiar voices and a familiar symbol, amongst other things, helped to create a very strong brand for Westward, one which survives almost 20 years of disuse.

By way of an aside, in the United States, consumers regularly rate General Electric second out of 10 manufacturers for Blenders. The company stopped manufacturing white goods of this type more than 20 years ago. A powerful and quality brand is self-perpetuating.

Another reason why brand is so important is that it helps identify the sort of programming you can expect. Cartoon Network shows nothing but cartoons, Discovery Channel is all about documentaries, Disney Channel is children's and family entertainment, brands like that are familiar and give a good idea what the station is about.

But what about a brand like Boomerang? Now what kind of channel is that? It sounds like something to do with Australia or thrown weapons. In fact, Boomerang shows classic cartoons, such as Tom and Jerry, Droopy and Barney Bear. But again, if you'd never heard of the channel before, would you know that it showed classic cartoons? Possibly not, which is why it was initially introduced to the viewing public as a strand of programming on Cartoon Network, before it was launched as a separate channel.

Getting brands associated with whatever the channel wants you to associate it with, has always been a problem. Before 1956, would anyone have associated the word Granada with the North or North West of England? Possibly not, but it is now, and has been for quite some time, associated with the north. On the other hand, could you associate Rediffusion with any particular part of the country? Possibly not, because in the station name, there is no geographical indication of where the channel broadcasts or in this case, broadcasted, to. That's why from about 1964, you saw the words Rediffusion London on screen, in order to build that kind of association.

EuroNews or EuroSport have a similar kind of association, but this time you know they broadcast right across Europe, because of the Euro in their name. Other station names, such as Thames, Southern, Grampian and Ulster, are geographic names, in order to gain the respect of the local audiences. Names like that have a distinct advantage over names without any such geographic reference, such as Rediffusion, ABC, ATV or Carlton.

Also names that are based on the programming that's on the channel, such as Sky Sports 1, UK Gold, Travel Channel and BBC Knowledge have an advantage over channels where the name of the channel has no immediate reference to the programming, such as Q, Hallmark, Trouble and Bravo.

So, if you want your brand to stand out from the crowd, especially in today's very crowded multi-channel market, you need every advantage you can get. Just having your logo permanently on screen all the time won't cut it any more. Not distinctive enough, everybody's doing it. You need to make your station symbol, ident or logo very distinctive, something that will grab your viewers attention.

You need to have your announcers present it distinctively, you have to promo your station and programmes consistently and judiciously, so that you're viewer doesn't think they've seen everything the programme or channel might have to offer.

But most importantly, the brand has to become familiar in people's minds fairly quickly, and the brand has to be respected, otherwise your potential audience might not turn to your channel and that will prove disastrous.