Myleene Klass in PVC

Myleene Klass dons PVC for a photo shoot in the current issue of Look magazine here in the UK.  The trouble is, if you go to the website for Look, you’ll find nothing about it.  No pictures, no interview, nothing.

Instead, the Daily Mail covers the story for the online audience, including the pictures.  Of course they put their usual ultra-conservative spin on it, but it would have been better to have the story on Look’s website with the original context to link to.

Magazine websites annoy the hell out of me.  They publish these stories and photoshoots in their magazines, but their websites have nothing from the magazines in them, absolutely nothing!

Putting stories that you publish in your magazine onto your website is a way of promoting the magazine and getting the online audience involved.  But without these articles on your website, you have no way of generating online interest in your website.

Get your act together!

PVC clothing popular in celebrity circles?

It wasn't long ago I was talking about Girls Aloud and their latest look for their new video, called "Say No No No", PVC Catsuits.

But it seems as if they were following a trend that has been noted elsewhere. Fashionising's blog highlights the fact that at Glastonbury, Kate Moss was wearing a pair of PVC pants and highly inappropriate boots for the muddy surrounds. Then at the relaunch of the Spice Girls, Posh Spice aka Victoria Beckham was wearing a decidely un-posh pair of PVC jeans too.

Then Hilary Duff made an appearance in some faux-leather leggings.

Perhaps it is merely PVC's time now. When PVC was first introduced as the fabric of the future back in the 1960s, parafin heaters were the norm, and caused the PVC to melt or catch fire. Now, with central heating and air conditioning, PVC maybe finding it's mark as more than just a fetish fabric.

For more possible evidence that PVC is making something of a comeback, let me direct you to the Greta Constatine site, where the pictures of their latest collection show models wearing PVC gloves. Maybe there is something of a revival just beginning to happen.