TV3 rebrands itself, and Channel 6 becomes 3e!

TV3 is Ireland's main commercial broadcaster, even though RTE also takes advertising too. Recently TV3 bought out Channel 6, one of the smaller commercial broadcasters in Ireland. Yesterday, TV3 got a new look and Channel 6 became 3e.

So, what's the relationship between these channels. Think of it as a similar relationship between Channel 4 and E4 in the UK. Channel 4 and TV3 are the main channels, whilst E4 and 3e are the secondaries, both specialising in entertainment programming. You won't find news on E4, nor will you on 3e.

A little video of the rebrands. First, the rebrand of TV3, which took place during the News at 5.30, which has had the new look for a few months already.



And now, the rebrand of Channel 6, which happened at 10.25am that morning.



Personally, I'm not sure these rebrands look too good. But, give them time to bed in, and they may yet evolve into something quite nice. We'll see.