D2 Jeans: Administration and Saving stores

This is surprising news to me. I had heard nothing on the news about this chain, so I was surprised when I turned up the story. It seems that for the second time in 2 years, the chain D2 Jeans has entered administration.

The chain came out of the collapse of Fosters Menswear chain back in the 1990s, mixed in with another separate chain of jeans stores. In fact, in Truro, the D2 store replaced the Fosters Menswear store in exactly the same location. It had looked at first like a rebranding, but a closer inspection revealed the store content was quite different.

About a couple of years ago, around the time of the previous entry into administration, that store shut. A new shop opened up a few doors away, after another chain, Wallis, decided to close their stores and moved their Truro operation into the same shop as BHS.

Now thew chain is in administration again, but this time, the Truro shop won't be closing, as that shop, along with Penzance, Newquay, Barnstaple and 16 others, have been bought by Blue Inc.

Blue Inc is another chain of stores that has predominantly mens fashion, with some women's as well. We'll see if this chain does any better.