Saturday, October 18, 2008

Glenn Beck leaves Headline Prime for Fox News sub prime!

Am I the only one here who thinks that Glenn Beck is making a big mistake?

I can honestly say I dislike the guy's views on a lot of things, but I got a gut feeling in the pit of my stomach that says Glenn Beck just made the biggest mistake in his media career.

Basically,the story is that Glenn Beck is leaving his show on Headline News and going to a new show on Fox News. This story has been reported by my usual sources for US media news, ICN and TV Newser.

But here's the part I don't get.

Glenn Beck has a quite successful show on Headline Prime at 7pm ET and 9pm ET. He stands out amongst the other shows and whilst I often find myself disagreeing with him on a lot of things, he does appear as a stand-out amongst the rest of the Headline Prime output.

Now, put him in the 5pm ET slot that we understand he is to fill at Fox News.

First of all, it's not even a prime time slot, as referenced by the ratings that TV Newser reports. You might call it a sub-prime slot, just like the slots on either side.

Second, you look at the class of anchors and presenters that are going to be all around him. He said it himself...

..."I am thrilled and profoundly humbled to have the chance to bring my program to FOX News. Expanding my audience is exciting, but I'm really looking forward to joining Mr. Ailes and his world-class team."...

It is a world class team, with tons of experience.

Neil Cavuto, Shepherd Smith, Bill O'Reilly, Sean Hannity, Alan Colmes, Greta Van Susteren. None of these people are broadcast novices. All have years and years of experience not just in broadcasting, but specifically in TV. By contrast, Glenn's TV experience dates back to 2006. And he's not the best host you'll ever watch. Then again in my book, neither is Bill O'Reilly, but the difference there is O'Reilly has worked in the industry for a long time, and has perfected his on-air persona, to such a degree that I have to respect the work that has got him there, even if his views are sometimes if not mostly wrong.

Glenn Beck is going to look like a rank amateur amongst these pros. He's leaving a slot that has seen over 200% growth in his time there, and prime time slots yet, to go to a sub-prime slot where he's gonna look like a rank amateur. His show is going to look like what it is, a bad copy of the work that Bill O'Reilly has done over 12 years.

Professionally, I wish him well in his future endeavours, but I can't help but wonder whether this move to Fox News will end up being a career killer for him, at least when it comes to TV.

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