Showcase 2? No Showcase here.

When it comes to Television, there are certain inalienable facts that are clear to everyone.

1. It is not a cheap medium to produce. Even the cheapest shows cost upwards of £10,000 per episode to make and some primetime shows are upwards of £100,000 per episode. Thus any programme made will often get repeated airings on as many channels as they reasonably can, even if it's for no other reason than to justify the expense.

2. The medium is driven by ratings. If a show is not doing well, then it tends to get canned or at best, moved into the Friday Night death slots, or out of primetime. Even shows that go out overnight need to perform with the available audience, what little of it there might be.

With that said, let me say this.

As I write this post now, Showcase 2 on Sky Digital channel 203, is showing for about the 60th time since it first aired as a live event on New Year's Day, the 2012 London New Year's Day Parade.

Yes, this was a live event, airing on the Information TV network of channels, on New Year's Day. During the first week of the year, it got heavily repeated. Not a great move but understandable. They wanted this event to be seen by as many people as possible. But since then, it has aired every day, at least once per day, usually on Showcase 2 at 1am. Previously, they had been showing The Landscape Channel.

We are now into February, and they are still showing this New Year's Day Parade, everyday on Showcase 2 at 1am-4am, and it is scheduled for at least the next 7 days.

I have just one thing to say to Information TV, owners of Showcase TV and Showcase 2.

Stop Showing It.

It was a time-sensitive event when you first showed it. Now it's stale and out of date. Get it off your channels. Put something a little less uninteresting on, like The Landscape Channel.

In fact, why don't you guys work with The Landscape Channel to have them broadcast 24/7/365 on Sky and Freesat. I'd prefer 24 hours a day of natural landscapes and instrumental music, over a lot of the crap we currently have, and I'm sure others would feel the same way too.