Sky Sports News to leave Freeview... why?

British Sky Broadcasting have once again shown that they have a very clouded view of the media landscape, clouded by their desire to get everyone paying extra for TV channels.

They have decided to replace Sky Sports News on Freeview with a timeshift version of Sky 3.

One question, why?

Sky Sports News has been one of the success stories of Freeview. It more than tripled it's audience, in the early going, and has continued to see success all the way, outperforming Sky News and Sky 3. So why take it off Freeview now, thereby potentially losing 2/3 of the audience that has been consistently there since it's arrival on Freeview back in 2002? And why replace it with of all things, a timeshift channel?

Sky's strategy here seems more to be professional suicide than successful broadcaster.

Hypocrisy and the Conservative press.

You can't rely on the Conservative newspaper press for anything, except hypocrisy.

You can't rely on them for facts, you can't rely on them not to change their minds in order to get the most readers, you can ONLY rely on them to be total hypocrites.

Case in point. The 2010 World Cup in South Africa. In particular the Vuvuzelas that have been so prevalent a sound at every match.

Yesterday, every conservative paper was practically begging for these horns to be banned from the World Cup.

Today, the Sun decided to slap their logo on 5,000 and give them away as prizes, so now we'll be hearing them at every Premiership match!

Total hypocrisy. The only thing that you can rely on from the Conservative media.