Sunday, December 27, 2009

CNNI Weekends: Needs Improvement

CNN International is quite frankly one of the better news channels out there.  But it is a commercial operation and thusly, needs to make a profit. 

But it has to be said that when CNNI airs on Freeview at the weekend, the only live programmes are 2 editions of World Report at 7pm UK 7 11pm UK, and World Sport at 10.30pm UK.  That’s just 1.5 hours of live programming out of 5 hours.  There’s really not enough live news, especially when you consider that France 24 has 10 minute news bulletins every 30 minutes, all the time, even weekends.

Perhaps the best way for CNN to maximise the programming is to share with CNN Domestic.  Far from ideal, but perhaps a better solution than the over-reliance on taped programming that seems to be the case now.